AwardTape / Contracts / H98210-25-F-E077
H98210-25-F-E077: $6.1M Defense Human Resources Activity Award to Mullenlowe US Inc
Marketing communications advertising consultation. Contracting activity: DEFENSE HUMAN RESOURCES ACTIVITY. Estimated completion: 2026-07-29.
$6.1M contract action / $6.1M cumulative ceiling / COMPETITION NOT STATED / 2026-07-29 completion / H98210 DEFENSE HUMAN RESOURCES ACTIVITY
1. Contract Summary & Primary Sources
| Contract Number (PIID) | H98210-25-F-E077 (unhyphenated: H9821025FE077) · Parent Vehicle: H98210-23-D-0004 |
|---|---|
| Prime Contractor (Awardee) |
Mullenlowe US Inc
(Virginia)
FY2024-FY2026 Federal Defense Portfolio: $195.3M obligated across 24 contracts
|
| Obligated Amount | $6,132,914 ($6.1M) |
| Cumulative Face Value / Ceiling | USAspending Base IDV Ceiling: $6,132,914 |
| USAspending / FPDS Obligation History | Base Record Obligated: $6,132,914 (signed 2025-06-27, latest FPDS action 2026-05-01) · 12 Issued Delivery/Task Order(s) totaling $189,266,944 |
| Awarding Branch / Agency | Defense Human Resources Activity |
| Contracting Command & DoDAAC | H98210: DEFENSE HUMAN RESOURCES ACTIVITY |
| Competition & Contract Structure | COMPETITION NOT STATED · Delivery Order / Firm-Fixed-Price (FFP) |
| Product / Service & Industry Codes | PSC R422 (Support- Professional: Market Research/Public Opinion) · NAICS 541810 (Advertising Agencies) |
| Work Locations & Funding | Primary Place of Performance: Virginia |
| Estimated Completion Date | 2026-07-29 |
| Verified Primary Sources |
2. Verbatim Announcement & Scope Breakdown
USAspending / FPDS Transaction Description (Contract H9821025FE077)
Marketing communications advertising consultation
3. Subcontractor, Supply Chain & Capture Intelligence
For Tier-2 / Tier-3 Subcontractors & Suppliers
Subcontracting & Material Supply Window
- Prime Awardee: Mullenlowe US Inc
- Delivery Runway: Active through 2026-07-29
- Requirement Scope: Marketing communications advertising consultation
- Federal Supply Class: PSC R422 (Support- Professional: Market Research/Public Opinion)
- BD Action: Reference Prime Contract H98210-25-F-E077 when contacting Mullenlowe US Inc Supply Chain / Small Business Liaison Officer.
For Competing Primes & Capture Managers
Buying Command & Recompete Posture
- Buying Command: H98210 (DEFENSE HUMAN RESOURCES ACTIVITY)
- Acquisition Method: COMPETITION NOT STATED
- FOIA Jurisdiction: OSD/Joint Staff FOIA Requester Service Center (WHS ESD) (fallback; use FOIA.gov to route) (whs.mc-alex.esd.mbx.osd-js-foia-requester-service-center@mail.mil)
- Capture Action: Request Section B CLIN ceiling structure and Section C Statement of Work below to benchmark deliverable requirements.
Issued Task & Delivery Orders under H98210-25-F-E077 (12 shown, $189.3M obligated)
| Order PIID | Obligated | Awardee | Start / Latest Action | End Date | Order Scope |
|---|---|---|---|---|---|
| H9821024F0167 | $48.4M | Mullenlowe US Inc | 2024-06-26 / 2024-09-09 | 2025-06-30 | Paid media support services |
| H9821025FE021 | $33.5M | Mullenlowe US Inc | 2025-03-13 / 2025-09-10 | 2026-03-13 | Paid media support services |
| H9821026FE046 | $30.5M | Mullenlowe US Inc | 2026-03-12 / 2026-03-12 | 2027-03-15 | Media placement support services |
| H9821026FE040 | $13.9M | Mullenlowe US Inc | 2026-03-03 / 2026-03-03 | 2027-03-02 | Interactive marketing support services |
| H9821025FE018 | $13.4M | Mullenlowe US Inc | 2025-02-28 / 2025-08-14 | 2026-02-28 | Interactive marketing services |
| H9821024F0070 | $12.6M | Mullenlowe US Inc | 2024-02-29 / 2024-02-29 | 2025-02-28 | Interactive marketing services |
| H9821026FE039 | $9.6M | Mullenlowe US Inc | 2026-03-03 / 2026-03-03 | 2027-03-02 | Direct marketing support services |
| H9821025FE019 | $9.0M | Mullenlowe US Inc | 2025-02-28 / 2025-08-14 | 2026-02-28 | Direct marketing services |
| H9821024F0080 | $8.9M | Mullenlowe US Inc | 2024-02-29 / 2025-02-25 | 2025-08-28 | Direct marketing services |
| H9821024F0162 | $5.9M | Mullenlowe US Inc | 2024-06-13 / 2024-06-13 | 2025-06-11 | Survey and market research support services |
| H9821025FE089 | $1.9M | Mullenlowe US Inc | 2025-07-15 / 2025-09-10 | 2026-07-15 | Fy25 jamrs public relations |
| H9821024F0169 | $1.6M | Mullenlowe US Inc | 2024-06-26 / 2024-06-26 | 2025-06-30 | Marketing communication services - public relations support services |
Tier-2 Subcontract Reporting Status (FAR 52.204-10): Prime contractors report first-tier subcontracts of $30,000 or more to the Federal Subaward Reporting System (FSRS) by the end of the month following subcontract award. Under DFARS 252.219-7003, prime awards exceeding $750,000 ($1.5M for construction) carry mandatory small-business subcontracting plans. Component and subsystem suppliers should contact Mullenlowe US Inc Supply Chain / Small Business Liaison referencing contract H98210-25-F-E077.
4. Underlying Contract Files (Section B Pricing & Section C Statement of Work)
Document Status: Not yet on file. The government publishes the award notice and obligation record above, but does not post the underlying Section C Statement of Work (SOW), Section B line-item pricing schedule (CLINs), or Sole-Source Justification & Approval (J&A) online.
FOIA Note: Automated FOIA drafting is disabled for H98210-25-F-E077 (special operations or intelligence contracting office). You can contact OSD/Joint Staff FOIA Requester Service Center (WHS ESD) (fallback; use FOIA.gov to route) directly via https://www.foia.gov/.