AwardTape / Contracts / N00189-24-F-Z205
N00189-24-F-Z205: $13.0M Department of the Navy Award to Young & Rubicam LLC
Opt iii basic advertising services 20 may 2024 through 19 february 2025. Contracting activity: NAVSUP FLT LOG CTR NORFOLK. Estimated completion: 2025-02-19.
$13.0M contract action / $13.0M cumulative ceiling / COMPETITION NOT STATED / 2025-02-19 completion / N00189 NAVSUP FLT LOG CTR NORFOLK
1. Contract Summary & Primary Sources
| Contract Number (PIID) | N00189-24-F-Z205 (unhyphenated: N0018924FZ205) · Parent Vehicle: N00189-21-D-Z024 |
|---|---|
| Prime Contractor (Awardee) |
Young & Rubicam LLC
(New York)
FY2024-FY2026 Federal Defense Portfolio: $338.6M obligated across 129 contracts
|
| Obligated Amount | $13,034,340 ($13.0M) |
| Cumulative Face Value / Ceiling | USAspending Base IDV Ceiling: $13,034,340 |
| USAspending / FPDS Obligation History | Base Record Obligated: $13,034,340 (signed 2024-05-16, latest FPDS action 2024-05-16) · 15 Issued Delivery/Task Order(s) totaling $248,021,571 |
| Awarding Branch / Agency | Department of the Navy |
| Contracting Command & DoDAAC | N00189: NAVSUP FLT LOG CTR NORFOLK |
| Competition & Contract Structure | COMPETITION NOT STATED · Delivery Order / Firm-Fixed-Price (FFP) |
| Product / Service & Industry Codes | PSC R701 (Support- Management: Advertising) · NAICS 541810 (Advertising Agencies) |
| Work Locations & Funding | Primary Place of Performance: New York |
| Estimated Completion Date | 2025-02-19 |
| Verified Primary Sources |
2. Verbatim Announcement & Scope Breakdown
USAspending / FPDS Transaction Description (Contract N0018924FZ205)
Opt iii basic advertising services 20 may 2024 through 19 february 2025
3. Subcontractor, Supply Chain & Capture Intelligence
For Tier-2 / Tier-3 Subcontractors & Suppliers
Subcontracting & Material Supply Window
- Prime Awardee: Young & Rubicam LLC
- Delivery Runway: Active through 2025-02-19
- Requirement Scope: Opt iii basic advertising services 20 may 2024 through 19 february 2025
- Federal Supply Class: PSC R701 (Support- Management: Advertising)
- BD Action: Reference Prime Contract N00189-24-F-Z205 when contacting Young & Rubicam LLC Supply Chain / Small Business Liaison Officer.
For Competing Primes & Capture Managers
Buying Command & Recompete Posture
- Buying Command: N00189 (NAVSUP FLT LOG CTR NORFOLK)
- Acquisition Method: COMPETITION NOT STATED
- FOIA Jurisdiction: Department of the Navy FOIA (route via DON portal) (Official Portal)
- Capture Action: Request Section B CLIN ceiling structure and Section C Statement of Work below to benchmark deliverable requirements.
Issued Task & Delivery Orders under N00189-24-F-Z205 (15 shown, $248.0M obligated)
| Order PIID | Obligated | Awardee | Start / Latest Action | End Date | Order Scope |
|---|---|---|---|---|---|
| N0018924FZ004 | $35.0M | Young & Rubicam LLC | 2023-10-23 / 2024-06-10 | 2024-10-22 | Opt ii space charges media placement digital media placement fy24 q3 q4 |
| N0018926FD069 | $35.0M | Young & Rubicam LLC | 2026-06-02 / 2026-06-02 | 2026-11-30 | Digital media and internet advertising services in support of the NAVY recruiting command (nrc), fy 26 q3 - q4 |
| N0018925FZ047 | $29.0M | Young & Rubicam LLC | 2024-11-14 / 2024-11-14 | 2025-10-31 | Opt iii space charges media placement digital media fy25 q1 q4 |
| N0018924FZ710 | $22.0M | Young & Rubicam LLC | 2024-06-28 / 2025-03-12 | 2025-02-28 | Opt iii space charges media placement |
| N0018926FZ007 | $20.0M | Young & Rubicam LLC | 2025-11-06 / 2025-11-20 | 2026-03-31 | Opt iv space charges media placement digital media fy26 q1 - q2. |
| N0018925FZ408 | $19.2M | Young & Rubicam LLC | 2025-05-16 / 2025-05-16 | 2025-10-31 | Opt iv space charges media placement digital media fy25 q3 - q4 fy25 |
| N0018926FD011 | $16.5M | Young & Rubicam LLC | 2026-03-26 / 2026-03-26 | 2026-07-31 | Digital media and internet advertising services in support of the NAVY recruiting command (nrc), fy 26 q3 - q4 |
| N0018924FZ759 | $16.5M | Young & Rubicam LLC | 2024-09-28 / 2024-09-28 | 2025-06-30 | Opt iii space charges media placement digital media for fy24 q4 through fy25 q2 |
| N0018926FZ139 | $12.5M | Young & Rubicam LLC | 2026-02-18 / 2026-02-18 | 2026-06-30 | Opt iv space charges media placement |
| N0018925FZ106 | $10.0M | Young & Rubicam LLC | 2025-06-16 / 2025-07-10 | 2025-12-31 | Opt iv space charges media placement fy 25 q4 - fy26 q1. |
| N0018925FZ146 | $8.0M | Young & Rubicam LLC | 2025-02-04 / 2025-02-04 | 2025-12-31 | Opt iii space charges media placement digital media fy25 q3 - q4 fy26 q1 |
| N0018925FZ116 | $6.5M | Young & Rubicam LLC | 2025-07-09 / 2025-07-09 | 2025-11-19 | Opt iv basic advertising services q4 fy25 q1 fy26 under labor clin 4001. |
| N0018926FD061 | $6.5M | Young & Rubicam LLC | 2026-05-18 / 2026-05-18 | 2026-09-19 | Navy recruiting marketing and advertising program, opt v basic advertising services (clin 5001) |
| N0018925FZ199 | $6.4M | Young & Rubicam LLC | 2025-08-21 / 2025-09-30 | 2025-12-31 | Opt iv space charges media placement fy 25 q4 - fy26 q1. |
| N0018924FZ153 | $5.0M | Young & Rubicam LLC | 2024-01-17 / 2024-02-22 | 2024-02-22 | Opt ii basic advertising services 20 jan 2024 through 19 may 2024 |
Tier-2 Subcontract Reporting Status (FAR 52.204-10): Prime contractors report first-tier subcontracts of $30,000 or more to the Federal Subaward Reporting System (FSRS) by the end of the month following subcontract award. Under DFARS 252.219-7003, prime awards exceeding $750,000 ($1.5M for construction) carry mandatory small-business subcontracting plans. Component and subsystem suppliers should contact Young & Rubicam LLC Supply Chain / Small Business Liaison referencing contract N00189-24-F-Z205.
Recent Contract Actions from Buying Office N00189 (NAVSUP FLT LOG CTR NORFOLK)
| Date | Contract (PIID) | Prime Contractor | Amount | Completion | Scope Summary |
|---|---|---|---|---|---|
| 2026-10-15 | N00189-27-D-W001 | - | $23.9M | - | The ordering period for the contract is anticipated to begin in October 2026 and continue through September 2031 and if the six-month option... |
| 2026-09-30 | N00189-26-D-D002 | Booz Allen Hamilton Inc | $276.0M | - | Booz Allen Hamilton and 6 others share $276.0M contract for business management support services in support of the Deputy Chief of Naval Ope... |
| 2026-09-30 | N00189-26-C-D020 | Serco | $14.6M | - | Serco wins $14.6M contract for planning, management and execution support for collective joint training events. Naval Supply Systems Command... |
| 2026-09-28 | N00189-24-D-Z004 | Deloitte Consulting | $61.9M | - | Deloitte Consulting gets $61.9M modification for modification P00006 to increase the ceiling available to previously awarded. Naval Supply S... |
| 2026-09-17 | N00189-26-C-L008 | MI Technical Solutions | $11.4M | - | MI Technical Solutions wins $11.4M order for a cost-plus-fixed-fee task order in support of the U.S. Fleet Forces Command. Naval Supply Syst... |
| 2026-09-14 | N00189-26-D-L021 | JFL Consulting | $61.6M | - | JFL Consulting wins $61.6M contract for a firm-fixed-price, indefinite-delivery/indefinite-quantity contract. Naval Supply Systems Command F... |
| 2026-08-26 | N00189-26-C-W018 | BCG Federal | $12.0M | - | BCG Federal wins $12.0M contract for advisory, analytical, technical and transformation management services to design. NAVSUP Fleet Logistic... |
| 2026-07-30 | N00189-26-D-L010 | Orbis Sibro Inc | $148.0M | - | Orbis Sibro and 3 others share $148.0M contract for Commander, Naval Air Forces (CNAF) with aircraft carrier readiness support that includes... |
Other Recent Department of War Awards to Young & Rubicam LLC
| Date | Contract (PIID) | Branch | Amount | Completion | Scope Summary |
|---|---|---|---|---|---|
| 2026-05-15 | N00189-21-D-Z024 | Navy | $84.0M | - | Young & Rubicam gets $84.0M modification for modification P00023, increasing the ceiling available to a previously awarded. Naval Supply Sys... |
| 2026-01-30 | N00189-21-D-Z024 | Navy | $29.0M | - | Young & Rubicam gets $29.0M modification for marketing and advertising services in support of the Navy Recruiting Command advertising progra... |
4. Underlying Contract Files (Section B Pricing & Section C Statement of Work)
Document Status: Not yet on file. The government publishes the award notice and obligation record above, but does not post the underlying Section C Statement of Work (SOW), Section B line-item pricing schedule (CLINs), or Sole-Source Justification & Approval (J&A) online.
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Pre-Filled FOIA Request Letter for N00189-24-F-Z205
Routed to Department of the Navy FOIA (route via DON portal) · Official Agency FOIA Portal ↗
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